Meet Gelu
Your Cold Storage Expert, Online 24/7
Gelu is the American Biotech Supply assistant on every page of our website. Ask her about our refrigerators and freezers in your own words and she answers in seconds, from our own product information, in your language, any hour of the day.
Learn more about how Gelu helps you choose, install and run the right unit.

Straight Answers, Meets Real Product Knowledge
Gelu knows every refrigerator and freezer we sell, down to the datasheet. Ask the way you would ask a colleague and get the facts, not a sales pitch.
She reads the owner’s manual for you. Ask how to set a temperature or clear an alarm and she quotes the manual, with the page number on every step, so you can check it yourself.
Need a person? Gelu puts you in touch with sales or Technical Support and can take your details right in the chat.
To view the set point, press and release [SET]. To change it, press and hold [SET] until the °C or °F icon blinks, press [UP] or [DOWN] to change the value, then press [SET] once to confirm.Manual, p. 26
The manual recommends contacting Technical Support before adjusting the controller.Manual, p. 26
Available on Every Page
Find Gelu in the search bar on the home page, in the chat bubble in the corner of every page, and in the Ask Gelu section on every product page.
Find the Right Unit in Seconds
Tell her the size, the temperature or the job it has to do. She narrows our range to the units that fit and explains why.
Answers From the Datasheet, Not Guesswork
Dimensions, capacity, temperature range, alarms, certifications. Every figure comes from the product’s own record, exactly as published.
Owner’s Manual Help, With Page Numbers
Setting a temperature, reading an alarm, cleaning, adjusting a door. Gelu answers from the unit’s own manual and cites the page on every fact.
She Speaks Your Language
Write to Gelu in whatever language you think in. She answers in the same language, with our model numbers and figures exactly as published.
Spanish, French, German, Portuguese, Japanese and more. No settings to change, no translation to wait for.
Honest by Design
Gelu answers only from American Biotech Supply product information, datasheets and owner’s manuals. Not the internet, not memory. If something is not in our data, she says so and points you to the people who can answer.
Warranty claims, GMP suitability and anything about the contents of your unit go to our teams, not to a chatbot. Gelu makes the introduction.
Say Hello to Gelu
Thirty seconds with the assistant who knows our whole range. Press play to meet her, then open the chat on any page and ask her something yourself.
She is there for the quick questions, the careful ones, and the ones you would rather not wait until Monday to ask.
Introducing Ask Gelu on Product Pages
Every product page carries the handful of questions buyers ask about that exact unit, answered from its record and datasheet with the source named on each. One click opens the chat with that product already in mind.
Straight From the Owner’s Manual
Operating questions are answered from the unit’s own manual: how to set a temperature, what an alarm means, how to clean it, how to adjust a door. Each answer carries the page, so you can open the manual and see it for yourself.
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Chat available 24/7

Know What Ships Fast
Ask what can ship quickly and Gelu tells you which units are on our Fast Track Inventory, with the flyer to download.
Compare Sizes and Options
The smallest, the largest, a glass door, a left hinge, a height that fits under your bench. She shows the units that qualify and what sets them apart.
Put You in Touch With the Right People
Want sales or Technical Support? Gelu gives you the link and takes your details in the chat. You confirm by email and the team takes it from there.
Tells You When She Does Not Know
No invented models, figures or lead times. If it is not in our product information, Gelu says so and hands you to the team who can answer.
Where to Find Gelu
She is already on the site. Start typing in the search bar on the home page, open the chat bubble in the corner of any page, or scroll to Ask Gelu on any product page.

Home page
Chat bubble
Ask Gelu section
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Try Gelu Now
Open the chat in the corner of this page and ask her something. She is there whenever you are.
















































